Chapter 12

Crisis planning is one of those things I dont really understand. I know it says that most crises follow patterns, but it just boggles my mind how you can plan for unknown events.

The book talks about the four stages of a crises, the warning stage, the point of no return, clean up, and things return to normal.

I don't know why they call it things return to normal if things change after a crisis like they should.

It also talks about how to plan and who to hire to plan for a crisis. I liked the part about keeping away pesky journalists.